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Articles:
Marketing

43
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Business
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TAGS:   
Business
Getting started
Website
Funnel
Branding
Ice
Cooperation
Salons
Models
Content
Gcc
Avatars
Before after
Photos
Tiktok
Authority
Conflicts
Procedure
Giveaway
Offline
Discount
Hairstrokes
Training
Before the procedure
Investing
Hairstorkes.com / Holistic PMU
Mar 17, 2024  

Is Having a Website Essential for Brow Artists?
For those immersed in the competitive brow industry, having a professional website is not just beneficial; it's foundational for effective marketing. However, this is merely the starting point. It's crucial to set aside any expectation...
1
Hairstrokes.com / Holistic PMU
Mar 10, 2024  

Facebook's Conversion Funnel
Many eyebrow artists, especially those new to powder brows and hairstrokes, delve into Facebook advertising only to find themselves disillusioned by the outcomes. They hastily deem it ineffective, missing the real problem: a need to...
1
Hairstrokes.com / Holistic PMU
Mar 08, 2024  

Stepping into the brow business as a newcomer
Breaking into the beauty industry, especially in areas like powder brows, hairstrokes, or microblading, is more complex than being welcomed with open arms. Achieving success in this field goes beyond having talent and artistic skills;...
1
Hairstrokes.com / Holistic PMU
Mar 06, 2024  

How do you utilize ICE in the Brow Business?
In hairstrokes, powder brows, and microblading, achieving success entails juggling various roles that demand creativity and analytical precision. Some brow artists have experienced success by involving partners with complementary skills and perspectives. However, for those...
1
Hairstrokes.com / Holistic PMU
Mar 04, 2024  

How to Successfully Approach Salons
Have you ever thought about becoming a guest artist in a salon but are still trying to figure out how to make it happen? Many artists need help communicating effectively with salon decision-makers. This guide...
2
Hairstrokes.com / Holistic PMU
Feb 29, 2024  

Getting Your First Paying Clients
Embarking on a career in brow artistry can seem overwhelming, particularly when you lack initial models to display your work. This often results in an 'aggressive waiting' state where you're keen to begin but lack...
0
Hairstrokes.com / Holistic PMU
Feb 27, 2024  

Guest Content Creation (GCC) in the Brow Industry
Guest content creation (GCC) is an exceptionally beneficial approach for branding, marketing, and building a personal brand, exceptionally when executed with expertise. This article explores the practicalities of GCC, drawing upon the experiences and achievements...
0
Hairstrokes.com / Holistic PMU
Feb 26, 2024  

Avatars - Customer personas in brow business (research results)
Creating a clear image of your "ideal Avatar" - your perfect customer - helps you communicate confidently and genuinely. This understanding directs you on when, what, and how to convey messages, building a meaningful connection...
1
Hairstrokes.com / Holistic PMU
Feb 25, 2024  

The psychology behind Compelling before and After pictures
Mastering the art of showcasing your work as a brow artist involves more than just posting pictures online. It requires understanding the psychology behind transformative procedures and aligning with your clients' perceptions and aspirations. This...
0
Hairstrokes.com / Holistic PMU
Feb 23, 2024  

How to start a video post successfully?
Navigating social media platforms, particularly TikTok, may seem challenging, almost like learning a new language, especially if you're more familiar with platforms such as Instagram or Facebook. Crafting your first videos, and mastering those crucial...
0
Hairstrokes.com / Holistic PMU
Feb 23, 2024  

How to evaluate Instagram accounts in brow business
For artists specializing in hairstrokes using Instagram, the actual value of your account goes beyond just the number of followers. What matters more are the genuine connections and how well your followers align with what...
2
Hairstrokes.com / Holistic PMU
Feb 21, 2024  

How to get ideas for posts?
Selecting the right topic for your social media or blog post is crucial—it sets apart engaging content from just more online clutter. Many brow artists find this challenging, yet the key is to tap into...
0
Hairstrokes.com / Holistic PMU
Feb 20, 2024  

How to Build Authority in Brow Business?
Succeeding in the brow business is more than just creating an image; it's about carefully building that image with strategy. Gaining recognition and achieving long-lasting success hinge on establishing your authority. Choose strategies that highlight...
2
Hairstrokes.com / Holistic PMU
Feb 19, 2024  

How to resolve conflicts with clients in brow business
Resolving client conflicts is a common challenge for brow artists. However, there are proven ways to lower the chances of these problems occurring significantly and to handle them positively when they happen. This article provides...
1
Hairstrokes.com / Holistic PMU
Feb 18, 2024  

How giveaways work in brow business (research results)
Giveaways in the brow business are frequently misunderstood and underrated. Yet, if done correctly and with insight, they can significantly promote growth. Our thorough research, including more than 2,250 participants, explores the psychological dynamics of...
0
Hairstrokes.com / Holistic PMU
Feb 16, 2024  

How to evaluate Instagram accounts?
Instagram is more intricate than it appears. Many brow artists excel in their services but overlook the detailed analysis of their accounts needed for true success. If you're only looking at basic numbers or aiming...
4
Hairstrokes.com / Holistic PMU
Feb 15, 2024  

Instagram online training analyzes
Are Instagram coaching and training courses practical? The short answer is "yes, but with limitations." We signed up for six different online Instagram courses, spending more than USD 2100 in total, to directly compare what...
2
Hairstrokes.com / Holistic PMU
Feb 15, 2024  

Choosing Independence or Allegiance
Deciding on affiliate relationships is crucial for artists in the brow business at some point in their careers. This article examines the pros and cons of joining academy models and corporate affiliate programs based on...
1
Hairstrokes.com / Holistic PMU
Feb 13, 2024  

To add more services or not? (Research results)
Should you expand your services? If you're an artist thinking about offering more services, you're facing an important decision. This article breaks down the pros and cons of adding new services and provides a new...
0
Hairstrokes.com / Holistic PMU
Feb 11, 2024  

Offline and online marketing in brow business
Choosing between online and offline marketing can be challenging, as both are valuable. Knowing where to start is key. Offline marketing remains powerful, particularly for connecting with customers ready to buy. This article explores how...
1
Hairstrokes.com / Holistic PMU
Feb 10, 2024  

Discount campaigns in brow business
Are discount campaigns a shortcut to business failure? Not necessarily, but only if handled correctly. Too many fall into a harmful "race to the bottom" because they approach discounts more with emotion than with thoughtful...
3
Hairstrokes.com
Feb 08, 2024  

Expectations and Reality in Hairstrokes Business
Entering the realm of hairstrokes, Powder Brows, or Microblading can be accompanied by lofty expectations. But are these expectations realistic? Let's separate fact from fiction. Drawing from extensive research, this article seeks to narrow the...
2
Hairstrokes.com / Holistic PMU
Feb 07, 2024  

Brow techniques and styles explained
The terms related to key techniques in semi-permanent makeup, such as microblading, powder brows, and hairstrokes, often lead to confusion. This confusion isn't limited to clients; even experienced artists and major websites sometimes struggle with...
1
Hairstrokes.com / Holistic PMU
Feb 05, 2024  

Predictions in Brow Business
In the midst of what some artists term the "PMU Apocalypse," the future of the brow industry appears uncertain. As the landscape of permanent makeup undergoes rapid changes, predicting the next big trend becomes a...
1
Hairstrokes.com / Holistic PMU
Feb 02, 2024  

How to create better Facebook ads?
Should you add text to your Facebook promotional images? The right words can greatly boost your campaign's effectiveness, but this depends on several critical factors. This article shares insights from extensive A/B testing and breaks...
0
Hairstrokes.com / Holistic PMU
Jan 31, 2024  

How to use scarcity in brow business?
Scarcity tactics are common in the brow business, but how well they work can be complex. While effective sometimes, they might not always suit an artist's long-term objectives. This article delves into well-researched insights on...
1
Hairstrokes.com / Holistic PMU
Jan 28, 2024  

Social Proof in Brow Business
"Social proof" is widely recognized as crucial for success in pigmentation artistry. This article explores its specific role, offering research-based insights into how social proof influences the costs of managing social media presence and improving...
1
Hairstrokes.com / Holistic PMU
Jan 27, 2024  

Is it a good idea to ask for a booking fee?
Is charging a booking fee beneficial in the semi-permanent makeup industry, or does it deter potential clients? This article delves into this vital question, offering insights from extensive research involving hundreds of customers and numerous...
0
Hairstrokes.com / Holistic PMU
Jan 25, 2024  

What is the value of your brow business?
Many brow artists believe their businesses are worth a lot, sometimes tens or hundreds of thousands of dollars. But what would a venture capitalist think about this? Let's look closer and see how these valuations...
0
Hairstrokes.com / Holistic PMU
Jan 24, 2024  

10 Roles of a Brow Artist
This article simplifies and highlights the ten critical roles for success in the pigmentation business, tailored for aspiring artists. It covers essential responsibilities such as Artist, Accountant, real estate broker, Marketing Strategist, Negotiator, Visual Designer,...
2
Hairstrokes.com / Holistic PMU
Jan 23, 2024  

Why starting artists fail?
Entering the pigmentation industry, artists often acknowledge the initial challenges but tend to underestimate their severity. Research reveals that many are more distant from establishing a sustainable business than they realize. Common misjudgments include overestimating...
1
Hairstrokes.com / Holistic PMU
Jan 21, 2024  

The Unicorn Strategy and how to use it
The "Unicorn Strategy" is a collaboration method where brow artists collaborate with professionals in fields like lashes, nails, and hair. First introduced by us in 2017, this strategy has become a key method for growing...
1
Hairstrokes.com / Holistic PMU
Jan 14, 2024  

How to create your personal Hairstrokes brow style
Crafting your signature brow style isn't about changing the world, but it's a powerful tool for refining your craft and standing out in the beauty industry. In this article, we'll show you how to develop...
0
Hairstrokes.com / Holistic PMU
Jan 06, 2024  

How to build trust in brow business?
Building trust is simpler than you might think, although that does not make it necessarily easy. Research reveals that three key factors contribute to winning clients' trust: a professional setup, exceptional service quality, and a...
4
Hairstrokes.com / Holistic PMU
Jan 05, 2024  

How brand matters in brow business
In 2024's crowded pigmentation services market, standing out is a challenge, even with top-quality work. However, aligning with a reputable academy brand can significantly elevate your profile. But what makes a brand valuable? Let's delve...
1
Hairstrokes.com / Holistic PMU
Jan 04, 2024  

What grants success in brow business?
Discover the key factors that drive success after brow training directly from students who achieved top-earner status within 18 months. Is it group size, training duration, the trainer's expertise, or the powerful force of motivation?...
0
Hairstrokes.com / Holistic PMU
Dec 23, 2023  

Do not be naive in brow business
In the competitive world of Powder Brows and Hairstrokes, don't let naivety block your path to success. It's not just about offering services; it's about understanding and delivering what clients truly want and value. Fancy...
0
Hairstrokes.com / Holistic PMU
Dec 22, 2023  

How to deliver professional service in brow business
Want to become more professional in the pigmentation industry? Whether you're just starting or believe you've reached the peak of your career, there's always room for improvement. This article provides tips and insights from seasoned...
0
Hairstrokes.com / Holistic PMU
Dec 17, 2023  

Microblading vs. Hairstrokes - the main difference
Are you curious about the differences between microblading and hairstrokes in permanent makeup (PMU)? As we approach 2024, this debate is increasingly captivating both artists and clients. In this article, we explore the key distinctions...
4
Hairstrokes.com / Holistic PMU
Dec 16, 2023  

How to differentiate in brow business
Want to be more than just another artist in the crowded Powder Brows or Hairstrokes market? Simply posting your work on social media might not cut it. What you really need is a powerful brand...
0
Hairstrokes.com / Holistic PMU
Dec 15, 2023  

Marketing in brow business in 2024
Exploring the world of sales and marketing in the Powder Brows and Hairstrokes business in 2023-2024 is challenging. The consensus among artists is clear: the era of quick fixes and simple solutions has passed. The...
0
Hairstrokes.com / Holistic PMU
Dec 11, 2023  

How to get started as a pigmentation artist?
Stepping into the world of pigmentation as a new artist can be scary. Without a clear strategy, navigating the landscape of this business can be challenging. This article provides essential guidelines to help to construct...
1
Hairstrokes.com / Holistic PMU
Dec 07, 2023  

How to operate in difficult times
Seasoned artists navigate economic ups and downs more effectively. In this article, we concentrate on three approaches that have proven to be effective: analyzing credit costs, tackling fixed costs, and avoiding new bad decisions.
0
Hairstrokes.com is a Powderbrows.com LLC company. It serves as the premier resource for material related to Hairstrokes - the most natural technique for creating brow pigmentation. For collaboration opportunities, contact us here.
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